Frank And Oak is a modern eCommerce platform that I designed with a focus on creating a seamless and engaging user experience. The website caters to a stylish, eco-conscious audience looking for quality apparel and lifestyle products. My approach to the UI/UX design emphasized clean aesthetics, intuitive navigation, and mobile responsiveness, ensuring that users can easily browse products, make purchases, and manage their accounts across all devices. I incorporated elements such as minimalistic layouts, high-quality imagery, and strategically placed calls-to-action to enhance user interaction and drive conversions. The homepage highlights featured collections and promotions, while category pages allow users to filter products based on preferences like size, color, and price range. A smooth checkout process was also a priority, offering various payment options and ensuring that customers can complete their purchases efficiently.